Page 52 - South Mississippi Living - August, 2026

COURTROOM
Same Service, New Name
story by Kelsey Sunderman-Foster
Haug Farrar Franco & Ruiz Rebrands as
Haug Farrar Franco & Ruiz, a Mississippi personal injury law firm known for representing people hurt in car crashes and other serious accidents, has recently rebranded as HFFR Injury Lawyers.
The firm said the new name is intended to be more recognizable while underscoring its singular focus on personal injury law and its commitment to communities across the state. The rebrand does not change the firm’s leadership, phone number, office locations or approach, officials said.
“We wanted a name that better communicates who we
are and what we do, and is designed to be top of mind for individuals and families who find themselves in need of high- quality legal representation,” partner Stopher Haug said in
a statement. “But what hasn't changed is the firm itself— same four partners, same phone number, same offices, same standard of care.”
HFFR’s founding partners—Haug, Todd Farrar, Jonathan Franco and Jason Ruiz—said they will continue the firm's practice of partner-led representation. Unlike larger firms that hand cases off to associates or call centers, HFFR assigns a partner to each client from the initial conversation through final resolution, the firm said.
“We've always believed that injured people deserve more than a case number and a paralegal,” Farrar said. “Our standard is one partner, personally responsible for your case from day one to the final outcome—and we prepare every one of those cases as if it's going in front of a jury.”
The partners bring a combined 75 years of experience in Mississippi personal injury matters and say their local relationships with hospitals, courts, doctors and insurance carriers benefit clients.
“Mississippi isn't just where we practice—it's home,” Franco said. “We've built our careers here, raised our families
here, and developed lasting relationships throughout the communities we serve. That local knowledge gives our clients a real advantage.”
Ruiz said the firm will remain selective in the cases it accepts. “The future of our firm is centered on achieving life-changing outcomes for our clients—and doing that in a way that stays true to who we are. We're not a volume shop. Every client gets a partner.”
The firm said its new logo incorporates a fleur-de-lis to reflect its Mississippi roots and commitment to service. HFFR Injury Lawyers has offices in Gulfport and Ocean Springs and handles motor vehicle accidents, medical malpractice, and workers' compensation claims.
12337 Ashley Dr., Gulfport
2336 Government St., Ocean Springs
228.338.2212 hffrlaw.com
52 | August 2026
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