Page 117 - South Mississippi Living - October, 2024

LIVING HISTORY
story by Lynn Lofton
Three generations strong, Luckies Furniture is celebrating it’s 70th anniversary this year. Since 1954, Luckies has been serving the Mississippi Gulf Coast residents, businesses, and community, all while maintaining a family bond that has always been the heart and strength of their business.
Alfred and Helen Elmore started the family business in 1954. Alfred, originally from Texas, joined the Air Force and was stationed at Keesler Air Force Base, where he worked as an electronics instructor. Both Alfred and Helen loved the culture, people, and overall way of life on the Mississippi Gulf Coast, so much so that they decided to put down roots and start a family and a business.
Today, Alfred and Helen’s children and grandchildren own and
photo courtesy of
Luckies Furniture
operate the family business. Steven Elmore is president, Susan Elmore Shireman is vice president, Vicki Elmore is operations manager, and Amber Elmore Guess is sales and marketing manager.
While family is important to the success of Luckies, they could not do it without their employees. They have a great team, promote a family atmosphere, and some of their employees have been with them for over 30 years.
“Our family bond is a powerful thing,” Guess says. There is complete trust with everyone, we understand that we are in this together and are working toward common goals. This isn’t just a job for us, it’s a legacy, a passion, something that we love doing – something we hope our kids will be a part of one day.”
Business Opportunities are Stronger Here.
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SOUTH MISSISSIPPI Living | www.smliving.net October 2024 | 117
Since 1958 we’ve supported thousands of jobs in the community through workforce development, industry retention, and business retention.