Page 114 - South Mississippi Living - April, 2025

SHOPPING
Swimwear Trends for Kids story by Barbara Travis
As the weather warms and the sun comes out, families start looking forward to vacations. Those with children usually include a multitude of outdoor activities and perhaps a trip to the beach. Fun in the sun is at the planning forefront, followed by
what to wear and pack. Fortunately, the latest trends in kids’ sun and swimwear make it easy by offffering comfort, color, sustainability, and lots of mix and match.
Kids Love Color
Kids’ swimwear in 2025 is bright, bold; fun to see and wear. Neon shades like
electric orange, sunshine yellow, lime green, and hot pink are front and center. Swimsuits featuring strong, energetic colors coupled with bold prints enhance
poolside play and make it easy to spot a child in the water. Style and safety combo – how great is that?
This year’s bold and colorful swim and play wear prints run the gamut from animal and graphic designs to artistic tie-dye. There’s something for
every young child’s personality. Let them mix and match separate pieces to create their own look for today, then change it up for tomorrow. Make it a fun game sparking creativity.
Sustainable and Sun Safe
Children’s clothing and swimwear this year are increasingly focused on
sustainability and eco-friendly fabrics. Environmentally conscious parents favor plant-based fabrics like cotton and materials made from recycled nylon
and polyester that are stylish as well as durable, long-lasting, and responsible. Safety from the sun’s harmful rays is always a parental concern when it comes to dressing kids for outdoor activities. As a result, they’re often drawn to brands of
children’s swimwear and clothing that feature built-in UV protection, boosting confifidence in shielding delicate young skin. Kids’ swimwear with more coverage like long sleeves and shorts are also popular, stylish, and sun-savvy.
Comfort Counts
Kids just want to have fun at the pool or the beach, so make it easy for them. They move,
swim, and splash around non-stop, so comfort is key. Drawstring or elastic waist shorts, tops with adjustable straps, and other features that allow for easy but secure movement are good options.
Let kids help select their swimwear but gently guide them towards comfortable, versatile, eco- friendly, quick to dry, and colorful choices. That way, everyone’s happy.
114 | April 2025
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