Page 120 - South Mississippi Living - January, 2019

FINANCE & FITNESS fit with love
A Private Personal Training Studio
Owner, Natasha Love
story by Kelsey Sunderman-Foster photos courtesy of Chic Physique, Laura McMahan and Mandy Merritt
atasha Love has always had a love for fitness. At the young age of 18, she started her career in personal training and opened
her own studio after seeing a need for one-on-one personal training.
“I opened my first studio next door to a large gym,” Love said. “I noticed that many people, especially women, were very self-conscious in the gym atmosphere and were often intimidated or too embarrassed to go at all.”
Since then, Love has grown her business and has been at her current studio, Chic Physique, for a year and a half. The studio is centrally located in Gulfport, well-maintained, well-equipped, and most importantly, private.
“My clients benefit from having one-on-one training because I have time to focus on their personal needs and goals,” she said. “Working one-on-one also gives us the opportunity to create customized diet and exercise programs, making changes as we progress.”
Many people turn to the Internet on their fitness journey and become discouraged when they don’t see results. Love
says this is because everyone’s bodies are different, which is why a trainer is so important. Having the expertise of a trainer takes guesswork out of the equation, helping clients to achieve their goals faster and in a healthy way.
Another key factor behind the success of private training is the accountability aspect. “My clients tell me, ‘it’s easy to cancel on myself, but harder to cancel on you,’ which is a good thing because it drives them to show up and work out when they otherwise might not have motivated themselves to do so,” Love said.”
Love’s philosophy is that personal training isn’t just about losing weight, it’s about making a difference in people’s lives. “It’s my job to give people the tools they need to be the healthiest, happiest versions of themselves,” she said. “At the end of the day, it’s all about building confidence.”
Chic Physique offers custom packages and 30- and 60-minute personal training sessions as well as group sessions for between two and six people. Love says many of her clients enjoy working out with friends, or even as a couple.
120 SOUTH MISSISSIPPI Living • January 2019
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