Page 154 - South Mississippi Living - September, 2026

presented by South Mississippi Living magazine
Yvette CannataOWNER
For some women shoes are a fashion statement, but for Yvette Cannata designer
comfort footwear and accessories are her solemates.
Before Cannata was the owner of J Laurie Shoe Boutique on Washington Avenue
in Ocean Springs, she managed and worked in a myriad of boutiques all around the
country. “I decided to pursue my degree in fashion and marketing,” Cannata said.
“Owning a beautiful shoe boutique is a dream come true.”
She feels she realized her calling when she understood she could help women find
their own personal style and fashion that’s also easy and comfortable. “Shoes can be
a fashion statement as well,” she said. “Having a great shoe that gives them comfort
and allows them to enjoy looking and feeling their best is the best of both worlds.”
She offered a little advice to her fellow entrepreneurs with a passion for owning a business.
“Don’t give up on your dreams,” she said. “Determination and setting goals for yourself
will allow you to take the steps you need to move forward and pursue your endeavors.”
J LAURIE SHOES
628 Washington Ave., Ocean Springs
228.243.5408 | Facebook @JLaurieShoes
presented by South Mississippi Living magazine
OWNER
Chelsea Hollingsworth
For Chelsea Hollingsworth, Coastal Roots Clothing Co. is more than
a boutique—it’s a way to share her love of coastal style and creativity.
Specializing in embroidery, direct-to-film printing, and custom apparel
alongside everyday clothing and gifts, she’s built a shop where community
and connection thrive.
Becoming a mom inspired her to create a business that allowed her to be
present for her family while pursuing her passion. Hollingsworth said the best
part of her work is meeting new people and hearing how much they love the
pieces she designs or hand-picks.
Her advice for young women entrepreneurs: Be yourself, start trends instead
of following them, and let your uniqueness be your strength.
COASTAL ROOTS CLOTHING CO.
11509 Lamey Bridge Rd. Suite C., D’Iberville
228.278.7248 | www.ShopCoastalRootsMS.com
154 | September 2026 www.smliving.net | SOUTH MISSISSIPPI Living