Page 98 - South Mississippi Living - August, 2022

Bob Boyte and Tiffany Boyte-West.
CARINDUSTRYUPDATE
story by Victoria Snyder photos courtesy of Bob Boyte Honda
ob Boyte Honda knows the car industry. Bob Boyte opened his first location in Brandon in 2005 and has been working in the car business for over 40 years. In February 2021, Bob Boyte Honda opened their first
location on the Coast in Moss Point.
The Moss Point location was built and opened in the midst of
the COVID-19 pandemic and a vehicle supply shortage, but the Bob Boyte Honda team isn’t one to back down from a challenge. Their first dealership opened during a recession. “We could have let it be an excuse for not growing, but we didn’t allow for excuses. My family looked at ways to sell cars outside the box, and we rolled up our sleeves every day and went to work because people deserve to drive a great product that is affordable,” describes the Dealer Manager of Bob Boyte Honda, Tiffany Boyte-West, the daughter of Bob Boyte.
Bob Boyte Honda has worked hard to build a reputation for honesty with their customers and have based their entire company culture on that principle. “We believe in taking care of people and doing the right thing, even if it is a more difficult path,” Boyte-
98 | August 2022
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