Page 99 - South Mississippi Living - October, 2017

conducted by Mississippi State University, the festival’s economic impact is $24 million with 150,000 people in attendance and more than 64 percent of the attendees staying overnight in hotels and the remaining in bed & breakfasts, and with friends and family.
The Peter Anderson Arts & Crafts Festival was created to honor master potter, Peter Anderson, original potter of Shearwater Pottery, founded in 1928, and to celebrate the arts community. The festival aids in the economic development and growth of what has become Ocean Springs today. The festival is presented by Blue Moon via F.E.B. Distributing.
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October 2017 • SOUTH MISSISSIPPI Living 99
DIRECTORY
ZAPP® ONLINE SYSTEM BRINGS NEW ARTISTS TO FESTIVAL
An online artist directory was used to help with the process of securing talented, juried vendors for the Peter Anderson Arts & Crafts Festival. ZAPP® enables individual artists to apply online to multiple art shows through one central website, ZAPPlication.org. The online application process also allows artists to directly upload digital images of their artwork for jury review. The result is that all artwork in the system is in a consistent, high-quality, digital format. The digital images are presented to the jurors of each show and the system allows them to score online.
In 2001, the Western States Arts Federation (WESTAF) convened several meetings with representatives of the National Association of Independent Artists (NAIA) and several major art shows to discuss the feasibility of developing a web-based system that would enable artists to apply to art fairs, festivals and shows online. In March 2004, WESTAF began the development of an online application system, for the U.S. The system was branded as ZAPP®, the universal online arts application. The site allows festival exposure to 70,000 artists from around the United States.
www.ZAPPlication.org
ARTIST